While most of us wouldn’t normally associate anxiety with something positive, it’s actually a critical adaptive response that can help us recognize and avert potential threats, motivating our actions to better handle the situation at hand. By that I mean working harder, improving relationships, and dealing with the tough scenarios sometimes fogged by anxiety.
When we are unable to manage natural responses effectively, they can become maladaptive and impact our work, relationships, and our overall happiness. People say “stress kills” … and it’s true, because not handling that stress appropriately can lead to clinically diagnosable anxiety-related disorders.
18%, 40 million adults in the U.S. are living with anxiety-related disorders. And while there are a number of drugs like Prozac and Zoloft, Valium and Xanax, they don’t help everyone. For some people, these drugs aren’t just ineffective, but they cause negative side effects, putting them in a worse state than when they started. On top of that, tranquilizers like Valium and Xanax can become highly addictive. All the more reason to seek other options.
The Potential Answer
Cannabidiol (CBD). It’s non-intoxicating and non-addictive, which is why the compound has gained an enormous amount of attention from scientists, clinicians, and consumers. Human experimental, clinical, and epidemiological studies are indicating that CBD has some prevailing anti-anxiety properties. It’s shown to help treat multiple disorders including social phobia, panic disorder, OCD, PTSD, Generalized Anxiety Disorder (GAD), and mild-to-moderate depression.
Science Behind the Scene
Preclinical studies are indeed promising for human response to CBD for anxiety treatment. 5-HT1A is a subtype of the serotonin receptor, which is key because anxiety and depression may sometimes be treated with meds that target the serotonin system. Similar to selective serotonin reuptake inhibitors (SSRIs), CBD can boost signaling through serotonin receptors, thereby boosting mood. Researchers claim, “The fast onset of antidepressant action of CBD and the simultaneous anxiolytic (anti-anxiety) effect would solve some of the main limitations of current antidepressant therapies.”
Give Your Customers the Confidence They Need
For inspiration’s sake, take this anecdotal study in which individuals with Social Anxiety Disorder performed a stimulated public speaking test after consuming CBD. Participants described their experience as one with a noticeably less amount of anxiety, which was backed by objective indicators such as blood pressure and heart rate. Researchers determined “[CBD] significantly reduced anxiety, cognitive impairment, and discomfort in their speech performance,” while the placebo group experienced “higher anxiety, cognitive impairment, [and] discomfort.”
It appears CBD can free us from fear that not only holds us back, but gets in the way of our potential. How gratifying would it be to successfully offer your customers a way out of sometimes paralyzing anxiety. For so many people, thoughts of a daunting task, like public speaking, can and do turn to inaction. With CBD, that can all change. Help your customers unlock their own door to possibilities with a high quality, safe, and effective CBD product today!